Baby clothing influencers are a great way to reach parents looking for the best clothes for their babies. Whether it’s for newborns or toddlers, they need versatile outfits that work for family picnics and beach days as well as sleepwear and everyday wear. They also want stylish pieces that help to celebrate milestones like first birthdays, holidays and special occasions.

Luckily, a variety of styles exist to cater to every taste and preference. From gender neutral basics to bold prints, there’s a lot of choice out there for newborns and toddlers.

One of the most popular trends in 2023 for kidswear is sustainability. With parents being more aware of the chemicals and dyes used in the production of their kids’ clothing, they’re looking for high-quality, sustainably made items. This can mean choosing GOTS-certified organic cotton, natural fibres and even non-toxic dyes.

As a result, brands that offer eco-friendly children’s clothing are seeing increased sales. Among these, we’re seeing a rise in popularity for organic cotton and bamboo fabrics as they are soft on sensitive skin, hypoallergenic and antibacterial.

Another trend in kid’s clothing that is growing in popularity is mixing and matching patterns. From stripes to polka dots and florals, these mix-and-match designs add fun and personality to any outfit. For example, the Monica and Andy brand carries a wide range of bodysuits, pants and hats, as well as all-in-one sets that are perfect for newborns.

Pastel colors are making a comeback as well, especially in light pinks and salmon shades. While this trend may have been on a hiatus since the 1990s, it’s back now and looks really cute with many of today’s styles. For girls, puff sleeve onesies and t-shirts are on trend alongside peplum tops that look adorable.

Babies and toddlers love to dress up too, which means that accessories like headbands, bow ties and hats are a great addition to any outfit. Besides adding a touch of style, they can help to keep hair and sun out of their eyes and ears.

This year, we’re seeing more and more brands incorporating their children’s fashion into their influencer marketing campaigns. One great example is a collaboration between Levi’s and family influencer Bleubird that was more than just a simple promotion of jeans. It featured aesthetically pleasing family photos, honest reviews and just a bit of nostalgia, which resonated with viewers.