If you’re an Instagram savvy mom, chances are you’ve browsed a handful of baby clothing instagram accounts to get ideas for outfitting your kiddos. These boutiques curate the latest styles and designs for babies and kids of all ages, from newborn to toddlers. Some also specialize in matching clothes sets and accessories that make dressing up a snap for the little ones. Some are curated by moms who have the kids and babes to prove their wares work, while others are run by companies that understand how persuasive social media can be for new parents.

Baby brands use social media to build loyalty among their followers by showcasing aspirational mom content on their pages. This can include images of children wearing their products, videos from the brands’ founders and CEOs, and stories that speak to the brand’s ethos. Many of these accounts are run by millennial moms who are eager to share their experiences and help other mothers feel like they’re part of a community.

These accounts can have a snowball effect, with mothers posting pictures of their children in the clothing and sharing their purchases online to spread the word. Some brands have even created Facebook groups or communities for their fans to nurture this loyalty, such as Kyte Baby’s “Kyte Klub” and Kate Quinn’s VIP group, which offer members exclusive sales and information. Kyte’s marketing manager, Willow Harville, says this organic and free marketing is effective, as it can lead to new customers who want to see their own babies in the same style that other babies are wearing.

There are many benefits to shopping at handmade baby shops on Instagram, including supporting small businesses and artisans, finding unique and one-of-a-kind pieces, and purchasing items that are often made with sustainable and eco-friendly materials. In addition, many handmade baby shops have customizable options, allowing you to create a one-of-a-kind item that is perfect for your child.

Some handmade shop owners also provide tutorials on their Instagram accounts, so you can learn how to create these pieces yourself. For example, Klompe Lompe is a Norwegian knitwear designer that offers free patterns on her Instagram page. While the pattern selection in English is limited, you can still find plenty of inspiration for your next knitting project.

When choosing an Instagram username for your business, try to keep it short and simple so your customers can easily find you. Using your business name is always a good idea, but if it’s already taken, consider using a catchy phrase or play on words that relates to your brand and is easy to remember. The goal is to have a memorable name that will stand out in a crowd of more than 1 billion Instagram users! Ultimately, a great Instagram handle can make or break your success on the platform.