(29 Mar 2019) +REPLAY+
US BABY FASHION
SOURCE: ASSOCIATED PRESS
RESTRICTIONS: AP Clients Only
LENGTH: 6:55

ASSOCIATED PRESS – AP CLIENTS ONLY
Los Angeles, California, US – March 26, 2019
1. Close of baby girl in her mother’s arms
2. Close of baby girl in her mother’s arms
3. Close of baby girl in her mother’s arms
4. Close of dress on baby girl
5. Wide of mothers with babies in Pumpkinheads store
6. Title down exterior of Pumpkinheads store
7. Wide of mothers shopping inside Pumpkinheads store
8. Mid of boys clothing
9. Close of zebra surfboard T-shirt
10. Mid of mother showing baby graphic print shirt
11. Close of mother holding graphic print shirt
12. Close of baby boy wearing graphic print shirt
13. Set up of Jamara Fry, owner of Pumpkinheads
14. SOUNDBITE (English) Jamara Fry, owner of Pumpkinheads:
“Lots of really bold fun colour, lots of great prints, some really funny ironic graphics that we never saw before, we see dogs in bumper cars, we’re seeing pigs flying, we’re seeing all kinds of really exciting things that really make baby clothing fun and exciting again. We’re seeing metallics on some very subtle pastels that make it a little more exciting and dressy. Also textiles are taking a real forefront in children’s clothing now. We’re seeing really premium textiles that we used to only see in men’s and women’s clothing, now in baby clothing too, making them much softer, much more wearable.”
15. Mid of mother showing baby shoes to her baby
16. Set up of Kate Wessels, mother of 5 month old twins, Lily and Nate
17. Close of Kate Wessels with twins
18. SOUNDBITE (English) Kate Wessels, 33, mother of 5 month old twins, Lily and Nate
“I think it’s fabulous that they’re having a baby. I think it’s a great time and certainly a big celebration for everyone in England at least. I was lucky enough to have my two babies at Chelsea and Westminster (hospital) just down the road from Kensington Palace so I can only imagine the excitement that everyone is experiencing right now.”
19. Set up Alexandra Clark
20. Close of Alexandra’s baby Chloe
21. SOUNDBITE (English) Alexandra Clark, mother four children including five month old baby Chloe:
“I do sometimes look to Princess Kate and see what she’s wearing for her children and what they’re wearing, usually for special occasions because the day to day I would say I’m looking for more comfort and what the babies are going to be comfortable wearing.”
22. Pull out of metallic onsie
23. Close of metallic shoes
24. Close of bold red print dress
25. Close of bright floral pattern dress
26. Wide of mannequins with boys’ and girls’ bright coloured outfits
27. Close of baby wearing a red and blue lobster designed shirt and matching hat
ASSOCIATED PRESS – AP CLIENTS ONLY
West Hollywood, California, US – March 26, 2019
28. Pull out of Kitson Kids store exterior
29. Wide interior of Kitson Kids
30. Mid of her “royal highness” pillow, sunglasses and baby shoes with bows
31. Wide of various glitter baby accessory items with rainbows and unicorns
32. Close of “an heir is born” bib and shoes
33. Pull out from “Princess” dress to dress with glitter heart
34. Close of glitter accessories with crowns and bows
35. Close of baby T-shirts with “Queen of Everything” and “Fluent in Baby Fashion”
36. Mid of various t-shirts
37. Set up Jill Ishkanian, spokesperson, Kitson Kids
38. SOUNDBITE (English) Jill Ishkanian, spokesperson, Kitson Kids:
ASSOCIATED PRESS – AP CLIENTS ONLY
42. Mid of two boy outfits

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